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Why Should a Business Implement Digital Marketing?

If you’re still on the fence about whether your business should or should not do digital marketing, let’s go through these statistics data. 

Online Consumer Behavior:

    • Over 4.8 billion people worldwide are active internet users, accounting for approximately 62% of the global population.
    • 93% of online experiences begin with a search engine.
    • 81% of consumers conduct online research before making a purchase decision.
    • 72% of consumers prefer to connect with businesses through digital channels.

Mobile Internet Usage:

    • Mobile devices account for approximately half of the global website traffic.
    • More than 3.8 billion people worldwide use smartphones.
    • 73% of consumers use mobile devices to access the internet.
  • 69% of digital media time is spent on mobile devices.

 

E-commerce Growth:

      • E-commerce sales are projected to reach $6.38 trillion globally by 2024.
      • During the COVID-19 pandemic, global e-commerce sales increased by 27.6% in 2020.
      • 87% of online shoppers begin their product search on digital channels.

Social Media Influence:

    • There are over 4.2 billion active social media users worldwide.
    • 54% of social media users use platforms to research products.
    • 71% of consumers are more likely to make a purchase based on social media referrals.
    • 90% of social media users have used social media to communicate with a brand.

Return on Investment (ROI):

    • Digital marketing generates an average of $2.75 for every $1 spent.
    • Small businesses that utilize digital marketing techniques have 3.3 times higher chances of expanding their workforce and business.
    • Businesses that actively engage in content marketing experience 6 times higher conversion rates compared to businesses that don’t.

Customer Engagement and Personalization:

    • 72% of consumers expect brands to personalize communication and offerings.
    • Businesses that personalize their web experiences see an average of 19% increase in sales.
    • 80% of consumers are more likely to do business with companies that offer personalized experiences.

These statistics demonstrate the significant impact and potential benefits of establishing a digital presence and implementing digital marketing strategies. It is crucial for businesses to adapt and leverage digital channels to reach and engage their target audience effectively in today’s digital-driven world.

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