If you’re still on the fence about whether your business should or should not do digital marketing, let’s go through these statistics data.
Online Consumer Behavior:
- Over 4.8 billion people worldwide are active internet users, accounting for approximately 62% of the global population.
- 93% of online experiences begin with a search engine.
- 81% of consumers conduct online research before making a purchase decision.
- 72% of consumers prefer to connect with businesses through digital channels.
Mobile Internet Usage:
- Mobile devices account for approximately half of the global website traffic.
- More than 3.8 billion people worldwide use smartphones.
- 73% of consumers use mobile devices to access the internet.
- 69% of digital media time is spent on mobile devices.
E-commerce Growth:
- E-commerce sales are projected to reach $6.38 trillion globally by 2024.
- During the COVID-19 pandemic, global e-commerce sales increased by 27.6% in 2020.
- 87% of online shoppers begin their product search on digital channels.
Social Media Influence:
- There are over 4.2 billion active social media users worldwide.
- 54% of social media users use platforms to research products.
- 71% of consumers are more likely to make a purchase based on social media referrals.
- 90% of social media users have used social media to communicate with a brand.
Return on Investment (ROI):
- Digital marketing generates an average of $2.75 for every $1 spent.
- Small businesses that utilize digital marketing techniques have 3.3 times higher chances of expanding their workforce and business.
- Businesses that actively engage in content marketing experience 6 times higher conversion rates compared to businesses that don’t.
Customer Engagement and Personalization:
- 72% of consumers expect brands to personalize communication and offerings.
- Businesses that personalize their web experiences see an average of 19% increase in sales.
- 80% of consumers are more likely to do business with companies that offer personalized experiences.
These statistics demonstrate the significant impact and potential benefits of establishing a digital presence and implementing digital marketing strategies. It is crucial for businesses to adapt and leverage digital channels to reach and engage their target audience effectively in today’s digital-driven world.
