Experienced online marketers schooled in visual trends know full well that the old axiom which says “a picture is worth a thousand words” is entirely false. They’re worth considerably more than that. According to research conducted by 3M, the human eye is capable of processing visuals approximately 60,000 times faster than the written word.
In today’s digital age, social media has become an integral part of our daily lives. We use it to connect with friends and family, share our experiences, and stay updated on current events. But for businesses, social media offers more than just personal connections; it’s a powerful marketing tool that can drive growth, engagement, and brand awareness. One of the most prominent aspects of social media marketing is social media advertising. But the question on every business owner’s mind is, “Is social media advertising worth it for my business?”